For trade associations

Give your members access to a talent pipeline they couldn't build alone.

Runwayz helps your association engage early-career talent in your trade, and matches the strongest candidates to opportunities at your member companies.

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The shortage

Hiring in the skilled trades has gotten harder, and it is impacting your member companies.

1.4M: Skilled trades jobs projected to go unfilled in the U.S. by 2030, about 25% of key trades.
$1T: Projected annual cost of the skilled-trades shortage to the U.S. economy.
2 of 5: Only two new workers enter the skilled trades for every five who retire.
$1.2T: Bipartisan Infrastructure Law investment, much of it needing skilled hands.

Trade Associations provide member companies with legitimacy, brand awareness, and training programs. But the success of Trade Associations depends on retaining and growing your member companies, and their success depends on finding and hiring strong talent.

The Runwayz solution

Engage, nurture, and recruit talent, with full visibility into ROI.

Runwayz enables Trade Associations to offer your member companies a strong pipeline of early-career talent who are interested in their trade. On Runwayz, members can reach and engage people who have expressed interest in the trade, and promote opportunities to them for training and job placements.

Runwayz allows each of your member companies to build a brand presence on the platform, and track potential candidates through every stage of conversion, from “Interested” to “Pursuing” to “Active,” allowing them to measure ROI of the Runwayz channel for hiring. Associations can see metrics for all early-career talent interacting with your member companies on Runwayz, helping you to quantify ROI for each of your member companies.

Engage

Interested

Reach people Interested in your trade:

“I'm interested in learning more about this trade”

Reach the people already curious about your trade.

Runwayz gives your member companies a branded home in the content feed for your trade. People exploring the field see general trade education alongside content your members produce, and every one who engages becomes a named candidate in the pipeline instead of an anonymous impression.

Nurture

Pursuing

Nurture people Pursuing your trade:

“I'm actively pursuing a career in this field and working to build my skills”

Turn curiosity about the trade into real career commitment.

As someone keeps engaging, Runwayz serves them deeper content, surfaces opportunities at your member companies, and scores how engaged they are. Your members can see who is just browsing and who is seriously pursuing the trade, and focus on the candidates closest to hiring.

Grow

Active

Recruit people who are Active in your trade:

“I'm ready to work; which companies are hiring?”

Turn pursuers into hires at your member companies.

Runwayz connects ready candidates to open roles at your member companies and tracks them through to placement. Every hire is attributed back to the source, so your association can prove the ROI Runwayz delivers for each member company.

How it works

The best member benefit you can offer: an end-to-end hiring platform.

Become a Runwayz partner to put your association and member companies in front of people who are exploring your trade.

Early-career talent on Runwayz can explore every trade (with our careers explorer, built on the O*Net careers data set). Turn that pool of curious explorers into a real hiring pipeline for your member companies by becoming a partner.

Build your branded presence

A whitelabeled, branded page for your association and its member companies; promoted to people exploring your trade on Runwayz.

View and Search Interested Talent

See everyone who has expressed interest in your trade, and search and filter them by skills, certifications, location, and readiness to surface the strongest candidates for your member companies.

Open full candidate profiles, with project portfolios and verified work-based learning hours, so your members know exactly who they are reaching out to before they do.

Opportunities and recruiting

Ability for member companies to post “Opportunities” for both open Roles and Training Programs, with two options for collecting applicants:

Open Now
For roles and training programs that are open immediately, post the opportunity as “Open Now”. Members review, sort, and filter applicants by requirement, and export easily out of Runwayz for their HR teams.
Talent Pools
Open a future opportunity to begin collecting applications from interested people before the role formally opens. Runwayz nurtures these leads without drawing on your members’ teams, and helps applicants see and close any gaps in their experience before the opportunity opens.

What your association gets: three things at once.

Pipeline growth, member-side placement, and a tangible benefit you can show at your next board meeting, layered. Most partners give you one. We think you should have all three.

Pipeline expansion

Get more young people excited about the trade.

Runwayz helps to convert early potential interest in a trade or field, nurture that awareness through targeted content about the trade (including branded content from member organizations), and turn those interested individuals into trackable, engaged candidates whose first real exposure to the industry came through your association.

A post-training placement engine

Make training pay off, for the student and the employer.

Training programs are full; the question is what happens after. Runwayz builds the structured pathway from graduation to placement at member companies, so your training investment compounds instead of leaking out of the industry.

A member benefit that lands

Something tangible to bring to the next renewal call.

Associations are always looking for benefits that justify dues. Runwayz can be packaged as an exclusive member perk, typically a 6-month complimentary trial through our Strategic Partner pilot. Your association looks like it's actively solving the talent shortage, not just talking about it.

“By working with Runwayz, we are helping to introduce a new generation to careers in finishing and coating while giving our members new tools to engage with future talent.”

Anne GoyerExecutive Director, The Chemical Coaters Association International (CCAI)

Read the announcement

Strategic partner pilot

Partner with Runwayz

Adopt Runwayz as a Trade Association to grow your member companies. Sign up for our 18-month strategic partner pilot program.

Through partnership with Runwayz, your association gains a benefit you can announce to your member companies the same week you sign with Runwayz.

Your association gets

A branded page for your association

Build your branded page to recruit new member companies, and promote your members and their training programs to new talent.

Co-designed rollout in your geography

You tell us where young people are, and we meet them there, in the regions and member companies where you need growth most.

Training and hiring pathways on the platform

Your member companies' open roles and training programs, made visible to the next generation.

Co-branded recruitment campaigns

Your association's name leads, helping funnel interested talent to your member companies and training programs.

A 6-month complimentary trial for any member company

Member companies can build a profile, post opportunities, and track interested talent.

Quarterly pipeline reports

Full visibility into ROI on Runwayz: track impressions, candidates, conversion, and placement outcomes.

Dedicated partner success team

One dedicated point of contact at Runwayz to help your association get the most out of the partnership.

Let's talk

Grab 20 minutes with our team to transform your member engagement strategy

Tell us about your organization and the talent challenges you're seeing this year. We'll show you what a partnership would look like.

Thank you for your interest in Runwayz. Please fill out the form and we will be in touch soon!